CBT tourism (Community based tourism) is becoming more and more popular among tourists who want to get acquainted with the traditions and lifestyle of local residents, enjoy the view of nature, feel a different atmosphere of life. For the effective implementation of the European Union Project “Strengthening rural and ecotourism through business associations for sustainable economic development in Central Asia”, a set of measures has been developed in the Republic of Uzbekistan aimed at marketing promotion of CBT Uzbekistan. The range of prepared information products turned out to be very wide: a logo, a website, brochures, dictionaries and a guide for family guest house owners.